sagunto15newsiberiana showing active solidarity

29. OKT 2015

This year, Iberiana did not only support Espiga Group's solidarity race in Sagunto (Valencia) with fresh fruits, it was also represented by an Iberiana team running the race.

Several of our staff members ran the 10 km distance in and around Sagunto and this way contributed to the success of the event in favour of children in need and immigrants. Altogether, more than 1200 runners participated in the race for the good cause.

premium quality grapes

23. JUL 2015

Our premium grapes have reached their perfect point of maturity again. Seedless and especially delicious!

From today we offer these particular grapes again. As always we have waited until their ideal moment of maturity so that they develop its characteristic flavour and size. White, red or black, we have selected our Premium grapes from the best varieties with names so sonorous as Mystery, Red Millenium or Midnight Beauty.

ifs-certificate on the highest level

29. MAY 2015

The high level of the Iberiana control system has been confirmed this year as well.

 Like in previous years, IFS granted us the Broker Certificate, Higher Level. IFS has developed standards to guarantee food and product safety which also include the tracebility of a product.

the old romans atletisnewsalready ran here

05. MAY 2015

The 1st of May Iberiana supported another sports event, this time a long distance race through mountainous terrain.

On the 20 km distance the runners had to overcome a difference in altitude of 600 m before arriving at the finish below a roman amphitheatre. More than 500 runners of all ages accepted the challenge and restored energies with fresh fruits from Iberiana. We have been involved in the promotion of sports events for a long time now, especially if children are participating.

interesting information for our clients

27. APR 2015

At the 107th MARKANT Handels-Forum in Karlruhe, Germany, some experts informed the clients of Iberiana about the latest trends in market research, product presentation and quality control. Besides that, the Iberiana stand was a popular meeting point between the participants of the trade show.

The first speaker was Christian Schmidt, Senior Manager of the market research company GfK, talking about „Fruit and Vegetables – Consumer trends in times of price recession“. Some of his conclusions: berries and tropical fruit are gaining popularity, as well as the snack formats of some vegetable varieties like peppers, tomatoes or cucumber.

„Too delicious to be healthy? Results of shopper research for a successful fruit and vegetable department“ was the subject of the second talk by Dr. Gunnar Mau, managing director of Shoppermetrics, market research institute with focus on buying behavior research. He answered questions like „How and when are buying decisions made in fruit and vegetables?“ or „Which parameter influence the buying decision?“.

Afterwards, the audience had the opportunity to learn more about the production process of our products in our new image video, like cultivation, packaging and transport. It also explains our extensive control system. And this was also the subject of the speech of Udo Lampe, managing director of the laboratory Analytica Alimentaria. Below the title „Safe products from the field to the supermarket – Food safety at Iberiana Frucht“ he talked about the long-lasting cooperation with Iberiana and where our control system differs from other companies in the sector.

At the following press conference the two managing directors of Iberiana Frucht, Franz-Friedrich Müller and Enrique Clavel, answered the questions of the press.

At the Iberiana stand and on the evening event with the motto „Spanish Night“ a lot of interesting conversations around fruit and vegetables took place.

iberiana celebrates its anniversary at markant's comercial forum

27. MÄR 2015

Iberiana celebrated its 20th anniversary at the 107th Comercial Forum of MARKANT which took place on 25th and 26th of March at the Congress Center in Karlsruhe, Germany.

On this occasion we offered our clients a series of conferences about "Fruit and Vegetables". As speakers we were able to present some experts in market research, product presentation and quality control who informed us about the latest trends. Additionally we presented our new image video which found great approval.

Besides we were also present with a stand on the fair itself. There the visitors of the MARKANT Comercial Forum could see for themselves the quality of our products. At the evening event themed "Spanish Night" over 1000 participants could enjoy Iberiana's fruit and vegetables. Altogether a striking success!

Before long we'll report in full about this event.

sagunto142newsfor solidary purposes

28. OCT 2014

This year as well as last year, Iberiana sponsored the Solidarity Race of Espiga Group which took place again in Sagunt (Valencia).

On the 25th of October 1100 participants ran for solidary purposes. The event, organised in favor of children in need and inmigrants found general approval and support again among the population.

Vicente Peiró

thank you very much!

5. SEP 2014

After 20 years of working for Iberiana and nearly 50 in the sector our senior employee Vicente Peiró takes his leave to enjoy his well-deserved retirement.

Mr. Peiró had already participated in the founding of Iberiana and has had an important share in our success. Through his close contacts to clients and providers he was a strong pilar of our company. Therefore we would like to give special thanks to him.

Prokuristen IberianaIn the last couple of years Mr. Peiró was also working in Iberiana as an authorized signatory. This task is now performed by Mrs. Carmen Folgado, also in Iberiana from the start, and Mr. Nicolas Groot.

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